Nightclubs & Event Venues
The toast
your guests
aren't getting yet.
Non-alcoholic champagne in a single-serve pop. Hot pink. Crisp and dry. Built for the floor, not the health food aisle.
Why it moves
Three moments where Pink Pony belongs.
Table service
Table orders are where margins live. When a table puts down a bottle service order, Pink Pony is the line that lets the non-drinkers at the table order something real. One toast, same price point, no awkward soda water moment.
Designated drivers
One in every group is sober for the night. Right now that person is drinking water or a $4 soda. Pink Pony gives them a $20-$25 line with 60%+ venue margin. The designated driver becomes a revenue moment instead of a dead seat.
Occasion moments
Birthdays. Bachelorettes. New Year's. Every occasion table wants a toast. Some guests at that table aren't drinking. Pink Pony is the only non-alcoholic option that reads as part of the celebration instead of opting out of it.
of 21-35 adults identify as sober-curious or alcohol-free
ABV — no liquor license needed to serve
venue gross margin at the starting tier
per guest, no glassware, no waste
Most non-alcoholic options signal designated driver. Pink Pony signals the party.
30-day trial
48 bottles. No upfront payment. Full buyback if it doesn't move.
Sell them, see how they move, then pay. Net-30 from delivery. If fewer than 12 bottles sell in 30 days, we buy back the rest at the wholesale price you paid. No exclusivity, no lock-in, no minimum commitment after the trial.
What's in the package
- 48Pink Pony bottles, ready to stock and serve
- +One-page sell sheet, print-ready and designed for bar staff briefing
- +60-second tasting brief your floor staff can deliver on the spot
- +Suggested menu language, ready to use
- +For local venues: a brief on-site tasting session at no charge
The numbers
Zero risk if it doesn't sell
Fewer than 12 bottles sold in 30 days? We buy back the unsold stock at the wholesale price you paid. Credit applied to the invoice before payment is due. No restocking fee.
$25 credit per 10 bottles sold
For every 10 bottles sold during the trial, earn a $25 credit against your next order. A bartender pitching the product to two tables a night moves 10 bottles in a weekend.
12 bottles = $8/bottle on all future orders
Sell 12 bottles in 30 days and you qualify for venue partner pricing on every reorder. 12 bottles is roughly one bottle every 2.5 days. One bachelorette party gets you there.
Why the math works: think dollars, not pour cost
A 6-top table. Two guests are not drinking. Right now they order water.
With Pink Pony on the menu: 2 bottles at $24 retail = $48 from seats that were generating $0. Your cost is $18 (2 x $9 wholesale). Gross contribution: $30.
Non-drinkers in a group don't skip bottle service by choice. They skip because the option isn't there. Pink Pony puts a real bottle on the table for them.
Why Pink Pony
The only option built for the venue floor.
Hugel is the benchmark in Europe. Starla and Surely are wellness brands aimed at DTC sober consumers. None of them were built for nightlife. Pink Pony was.
| Pink Pony | Hugel | Starla | Surely | |
|---|---|---|---|---|
| Format | Single-serve pop | Standard bottle | Can/bottle | Can/bottle |
| Positioning | Nightlife/party | Premium sparkling | Wellness/sober | Wellness |
| US availability | Yes | Limited import | Yes | Yes |
| Venue-ready | Yes | No (needs glassware) | No | No |
| Price to venue | $9/unit | $15-20/unit | $6-8/unit | $6-8/unit |
Pink Pony is the only option built for the venue floor, not the wellness aisle. The format, the price point, the branding: all designed for nightlife service.
Now accepting venues
First venues joining now.
We're building our inaugural venue roster. Early partners get direct access to our team, priority restocking, and input on the formats and packs we build next.
30-day trial
48 bottles, net-30 terms. No upfront payment.
Zero commitment
No exclusivity, no lock-in, no minimum reorder after the trial.
Full buyback
If fewer than 12 bottles move in 30 days, we buy back the rest at cost.
Request a trial
We'll confirm availability and logistics within 48 hours.
After the trial
The 30-day window tells us if Pink Pony fits your floor.
If it does, we move to a standing order at venue partner pricing: $8/bottle, net-30. Venues that hit the conversion milestone in their first trial typically reorder within 7 days of the trial closing.
Trial hits 12+ bottles sold
You qualify for $8/bottle partner pricing on all future orders. Net-30 terms on every reorder. We connect you to a simple weekly velocity tracker so both sides know when to restock.
Trial under 12 bottles sold
We buy back the unsold stock. You pay nothing for bottles that didn't sell. No pressure, no hard close. If the timing wasn't right, we can revisit when it is.
Ready to run the trial?
Fill out the form above or email us directly. We confirm within 48 hours.
Request a trialOr reach the full wholesale inquiry at /for-venues.